Free
£0
For trying the workflow and developing one idea properly.
- 3 Quick Builds each month
- 1 active project
- Unlimited Test Kitchen logs
- Photo and video evidence
- Version history
- Basic target-appearance guidance
Build it. Test it. Prove the journey. Then go public.
AT THE CODE Recipe Builder is built around accountability. Live access is not something a creator can simply buy on day one: it unlocks only after they have taken a product through the development journey and recorded genuine physical testing evidence.
Creator
£9.99 / month
For creators actively developing products and building a real evidence trail.
- 30 Quick Builds each month
- 5 AI Cook-Offs each month
- 10 active projects
- Full Test Kitchen evidence trail
- Target appearance + packaging preview
- Manufacturer development brief export
- Project backup and restore
Studio
£19.99 / month
For frequent product development across multiple ideas and ranges.
- 100 Quick Builds each month
- 15 AI Cook-Offs each month
- Unlimited active projects
- Everything in Creator
- 30 minutes of conversational Recipe Builder AI each month
- Voice minutes reset monthly — no rollover
- Multiple packaging directions per product
- 1 Development Certificate credit each month
- Priority generation queue
- Commercial workspace for larger ranges
Creator Live
£29.99 / month
For creators who have proved a concept through the Recipe Builder journey and are ready to build a public audience around it.
- Everything in Studio
- Live cooking and development sessions
- Live audience chat
- Creator gifting/support during live
- Replay saved to creator profile
- Clip highlights from live sessions
- Public creator journey page
- Eligible for Creation of the Week / Month
- Live access only after proof-of-concept requirements are met
Proof first. Audience second.
A paid Creator Live subscription does not automatically activate broadcasting. A creator must first complete an accountable development journey for at least one product.
Minimum launch rule: saved original concept → Test Candidate → at least one genuine physical Test Kitchen record with creator-supplied evidence → development changes recorded in version history → product reaches Physically Tested status → creator chooses a safe public version of the journey.
The exact recipe formula, private notes and commercially sensitive evidence stay private unless the creator deliberately publishes them. Live is there to help a creator demonstrate progress, attract supporters, learn from customers and move toward a stronger production or manufacturer-ready brief — not to bypass the development process.
Same value, local currency.
GBP remains the base currency. International checkout should use local-currency equivalents rather than copying the same number into every currency.
| Plan / add-on | UK base | US guide | Euro guide |
|---|---|---|---|
| Creator | £9.99 | about $13.52 | about €11.64 |
| Studio | £19.99 | about $27.06 | about €23.29 |
| Creator Live | £29.99 | local equivalent at checkout | local equivalent at checkout |
| Extra Cook-Off | £1.99 | about $2.69 | about €2.32 |
| 30 voice minutes | £4.99 | about $6.75 | about €5.81 |
| Development Certificate | £4.99 | about $6.75 | about €5.81 |
| Origin & Development Record | £9.99 | about $13.52 | about €11.64 |
These are exchange-rate guides, not fixed worldwide prices. Local VAT, sales tax or similar taxes may change the final amount depending on country.
Extra AI Cook-Off
Use one additional blind OpenAI + Claude challenge without changing plan.
£1.99 base pricePhysical Test Kitchen
Logging real-world tests should never be blocked by an AI allowance.
Unlimited test records30 extra AI voice minutes
Add another 30 minutes of conversational Recipe Builder AI. Purchased minutes expire at the end of the current billing period.
£4.99 base priceDevelopment Certificate
A branded PDF recording the creator, project, creation date, current stage, AI-assistance disclosure and unique project reference.
£4.99 base priceOrigin & Development Record
A fuller printable PDF with project timeline, saved versions, Test Kitchen evidence summary and packaging-concept record.
£9.99 base priceWhat changes as you grow
Feature
Free
Creator
Studio
Live
Quick Builds / month
3
30
100
100
AI Cook-Offs / month
—
5
15
15
Active projects
1
10
Unlimited
Unlimited
Test Kitchen evidence
Unlimited
Unlimited
Unlimited
Unlimited
Conversational AI voice
—
—
30 min
30 min
Packaging preview
Basic
Full
Multiple
Multiple
Manufacturer brief
—
✓
✓
✓
Public creator page
—
Optional share
Optional share
✓
Live broadcasting
—
—
—
After proof
Live gifting
—
—
—
✓
Paid plans and GBP base prices are defined. Creator Live will require both an active Live subscription and server-verified project eligibility before broadcasting can be activated.
AT THE CODE Recipe Builder is a development and accountability platform. “Physically Tested” records a creator's documented test journey; it is not food-safety, regulatory or manufacturing certification. Manufacturer briefs remain development documents and must not be presented as proof of production readiness.